PRODUKSI DAN DISTRIBUSI SASTRA KANON: STUDI KASUS PENERBITAN BUKU UMAR KAYAM

Abstract

The birth of the publisher indie as an agent of the literature books canon cannot be released from the publishing history of the Dutch Indian era. The spirit of the indie publisher is resisting the dominance of the readership and the literature pop market. One of the publishers in indie was Pojok Cerpen with Umar Kayam's book choice. This method of research used interview, reading, and writing techniques. Interview techniques are conducted to challenge information from publishers, in this case seeking data related to canon literature and literary canon distribution patterns. The data was reviewed through the literary sociology of Pierre Bourdieu. The results are as follows. First, the canonicity of Umar Kayam's personal figure and also the canonicity of Umar Kayam's. The aspect of Umar Kayam's personal canonicity included his culture, education, and family influence. The canonicity aspect of Umar Kayam includes the influence of bestowed and the republishing of Seribu Kunang-kunang di Manhattan book at different publishers. Second, distribution aspects on reseller networks with 60% reseller power and the remaining conventional bookstores and festivals.

Lahirnya penerbit indie sebagai agen produksi buku sastra kanon tidak bisa dilepaskan dari sejarah penerbitan dari era kolonial Hindia Belanda. Semangat penerbit indie melakukan perlawanan terhadap dominasi selera pembaca dan pasar sastra pop. Salah satu penerbit indie tersebut adalah Pojok Cerpen dengan pilihan buku karya Umar Kayam yang ditinjau melalui sosiologi sastra Pierre Bourdieu. Metode pengumpulan data menggunakan teknik wawancara, membaca, dan mencatat. Teknik wawancara dilakukan untuk mengulik informasi dari penerbit, dalam hal ini berupaya mendapatkan data terkait pertimbangan reproduksi karya sastra kanon dan pola distribusi sastra kanon. Hasil penelitian sebagai berikut. Pertama, aspek kanonitas sosok personal Umar Kayam dan aspek kanonitas karya Umar Kayam. Aspek kanonitas personal Umar Kayam meliputi kiprahnya di bidang kebudayaan, pendidikan, dan pengaruh keluarga. Aspek kanonitas karya Umar Kayam meliputi pengaruh penganugerahan dan penerbitan ulang buku Seribu Kunang-Kunang di Manhattan di penerbit yang berbeda-beda. Kedua, aspek distribusi melalui jejaring reseller dengan daya serap 60% dan sisanya toko buku konvensional dan festival-festival.